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Videos

How to adapt product testing to new realities

Gaining a new perspective on how new technology and consumer reality is changing the requirements for product development.

Catalogue: Latin America 2020 - Insights Festival
Author: Nikolai Reynolds
Companies: IPSOS, PepsiCo
October 19, 2020
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Citation

Reynolds, N. (2020a, October 19). How to adapt product testing to new realities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-adapt-product-testing-to-new-realities


Videos

Boosting fan engagement

MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Pedro Almeida
September 8, 2019
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Citation

Almeida, P. (2019a, September 08). Boosting fan engagement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/boosting-fan-engagement-10695


Videos

Pushing research to a new frontier

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Amanda Fraga, Anubhav Mehrotra
December 12, 2018
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Citation

Fraga and Mehrotra (2018a, December 12). Pushing research to a new frontier. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/pushing-research-to-a-new-frontier


Videos

Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/powerfully-passive